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Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs), by Ellen Lupton, Maryland Institute Col
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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
- Sales Rank: #33058 in Books
- Published on: 2014-05-15
- Released on: 2014-05-15
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x .75" w x 7.25" l, 1.15 pounds
- Binding: Paperback
- 208 pages
Review
"This superb introductory work is lucid, comprehensive, and fun. Every library should purchase a copy of this inexpensive, indispensable book. Summing Up: Essential." - Choice
About the Author
Ellen Lupton is the author of thirteen books with PAPress, including Thinking with Type (more than 100,000 sold and translated into ten languages), Graphic Design: The New Basics, and Graphic Design Thinking
Most helpful customer reviews
11 of 13 people found the following review helpful.
Tries to speak to too many audiences, suffers from lack of focus
By Tolana
As a web site manager, I regularly move between developing in CSS and HTML, designing, and copyediting. I was hoping that this book would explore digital type in depth and give some focused attention on an important area of not just web development, but other digital environments like billboards and kiosks.
Instead, this book felt very ADD -- never lingering on one idea for more than a couple of pages and lacking good flow from one idea to the next. And unfortunately, the main body copy is in a bold or semi-bold typeface, which makes reading more difficult to begin with.
Details:
For example, the two pages on type anatomy and taxonomy (ascenders, descenders, etc.) don't hold anything new for designers. Plus, they come after "Web fonts: A short history" and "Rendering type on screen." Shouldn't a basic understanding of the parts of type come before talking about entire typefaces? And is it necessary to know the history of web fonts in order to work with type on screen right now? Another example: dropped right in between two sections on logotypes are two pages on working with color, and an attempt to summarize in one paragraph what makes a good logo.
One huge omission: information on accessibility.
The problem is that Lupton's audience is too broad: Designers, Writers, Developers, and Students. That's quite a range of knowledge and experience to address. The book is full of pieces which speak to only part of this audience at any one time, such as storyboarding, indicating type hierarchy in CSS and HTML, drop shadows and gradients, icons and logotypes, and animating text. Not one of these sections is in-depth because each is limited to two pages (on average).
Conclusion:
I can see "Type on Screen" being a companion book to a class for student web designers. It's a quick and dirty overview of what can happen to type on a screen. But it's not for anyone wanting to learn how to make it happen, or why they should choose one treatment over another.
9 of 11 people found the following review helpful.
Taught me what I need to know about type, on screen
By Designing Books
As a long-time reader and fan of Ellen Lupton--her book, Thinking with Type, never leaves its place next to my keyboard--I thought I knew a thing or two about type and typography. Until, of course, I tried to apply some of my knowledge to a recent web-design project where most of what I know about leading, letter-spacing, kerning, grids, columns, marking paragraphs, and so on was either not applicable or almost impossible to implement.
Enter Type on Screen, which is very much the digital translation of its legendary analog counterpart. Lupton covers much of the familiar basics--fonts, grids, spacing, tables, etc--and supplements them with thoughtful short essay-lessons on layouts, interface, navigation, and content design, adding some fun "tips and tricks" for things like drop-shadows, gradients, icons, and logos that really bring a screen to life and add a level of sophistication far beyond what you get in a basic HTML/CSS primer. Most entertaining is the closing chapter, on animated type and GIFs, with a brief introduction to the Processing programming language, only enough to get you started and excited about the rich possibilities here.
Just as I would never design a print project, book, brochure, or broadsheet, without Thinking With Type open on my desk, I will never undertake a screen-based project, whether Web- or device-based, without Type on Screen nearby as concise reference and source of inspiration.
Another must-have hit from Ellen Lupton, brava!
7 of 8 people found the following review helpful.
Best Book I've found on the subject!
By M. Forth
For a while now, I've been looking for a book about working with screen-based type and I should have known the best one would come from Ellen Lupton. Her first book 'Thinking with Type' is unsurpassed and this follow-up is an excellent and required companion. ToS does for digital typography what TwT did for print design. It doesn't just show how to choose typefaces, but also how to plan screen navigation and do animation. Includes a great section on digital publications too. I definitely recommend it to any student or web designer.
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